What is Inbound Marketing?

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What is Inbound Marketing?

The Inbound Marketing is a neologism that encompasses the group of commercial strategies whose objective is to voluntarily attract users to the website of a company. Unlike conventional marketing, Inbound Marketing is based on relating to the user instead of offering a bad experience through advertising and interruptions.

The term of Inbound Marketing appeared officially in the United States and began to become popular since approximately 2009.

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