With the large amount of information on the internet, search engines became the main tool for users to reach the information they really need on the web. The arrival of Google redefined the concept of internet searches, incorporating SEO to offer a system of accurate and useful results. This topic has evolved in such a way that today we talk about positioning SEO by voice, a tool that aims to completely displace conventional searches.
Voice searches have been breaking through for some years and in this sense, SEO for voice searches acquires a crucial role, which will determine the presence of your website within the results. But before delving into the subject, let's understand what this technology is about.
What is SEO for voice searches?
At this point, Google has become a kind of friend that helps us find on the internet what interests us. The results of the search engine are organized mainly based on compliance with SEO rules, which guarantee the creation of quality content, to be shown in the top positions.
Voice searches are not new, however, for a couple of years it has been a trend thanks to its ease of use. It is simply to make voice requests that are attended by the search engine with the answers and precise results. In this sense, SEO for voice searches refers to meeting certain parameters in the content that is developed, with the purpose of generating a web positioning Coruña adequate in the results.
The popularization of tools such as Siri, Google Assistant or Cortana, have made SEO by voice positioning a necessity for any company or enterprise, considering that, Voice searches from Google are 35 times greater in our days than in 2008 when it was released. This tells us about a practice that is not ephemeral, but, on the contrary, it plans to consolidate itself in the next few years to become the main source of queries on the web.
In this way, the ease and speed of a voice search completely surpasses conventional searches in search engines. This is the reason why statistics on the use of applications such as Siri or Google Assistant continue to increase every year, making SEO by voice positioning a must for all those who are dedicated to generating content and aim for an adequate positioning on the internet.
However, to achieve this we must first understand how the mechanism of voice searches is.
How do voice searches work?
The process to carry out a voice search is the determining element of its success. If you want to search for anything on the internet, you just have to ask the virtual assistant you use on your computer or mobile device and the response will be immediate and accurate.
To make it, This technology has tools based on Artificial Intelligence, capable of correctly interpreting the way in which we speak and handling all possible contexts, in order to make the interaction much more natural.
The voice search mechanism has unique features that break the way conventional searches are conducted and open a world of possibilities for users and developers. In this way, the operation of voice searches is based on 5 fundamental aspects:
Considering that we speak and write in different ways, voice search could generate different results than what we are looking for, due to some terms that sound the same, but are written differently. In this sense, the technology for voice searches is capable of generating the spelling corrections necessary to obtain the correct result.
For example, if you search for “Honda” to obtain information or photos of the Japanese car brand and receive results referring to “Wave” as a physical term, it is possible to spell the word in order to correct it and obtain the precise results.
Relationships between previous searches
Voice search tools have the ability to manage various contexts and one of them are the previous queries. That makes it possible, for example, to ask “Where is the Machu Pichu?” And then say “show me your photos” and the assistant will be able to understand that you mean Machu Pichu, thanks to the previous search.
The location is another factor perfectly managed by voice search tools, thanks to the different algorithms that allow you to have information regarding your location.
In this sense, if you are in the Boca Jrs stadium in Buenos Aires and use ok google To ask how far the airport is, the assistant will have the ability to interpret questions about the airport in Buenos Aires.
Just as they are managed in previous searches and our location, voice search tools are also able to navigate in the environment of the apps we use. This integration allows searching and executing actions in reference to the application in question.
In this way, if you are using the application of a hotel and you tell the assistant “show me photos”, it will show images related to the hotel whose application you are using.
Context of ongoing activity
The context of ongoing activity implies the understanding of orders based on what we are doing at that time. This generates a fairly natural interaction with the assistant and makes it much easier to use voice searches.
In this sense, if you find yourself reading the biography of Michael Jordan on any page and tell the assistant “show me photos of Michael”, he will be able to show results regarding Michael Jordan and not Michael Jackson, for example.
Personal context refers to the information that the assistant controls about yourself, allowing that when asking any questions you should not clarify who you mean.
If you do a voice search with ok google By asking "what is my name?", the assistant will know that you are talking about yourself and not someone else.
Why optimize SEO for voice searches?
The field of voice searches is just developing. Although this possibility has been made available since 2008, its success has been a simmering dish that was powered by mobile devices. Thus, solutions such as Siri and Google Assistant acquired an enormous prominence, offering the possibility that any user with a smartphone could have this functionality.
Thus, The link between search engines and voice commands became inevitable, which led to the need to optimize SEO for voice searches. Until 2017, 33 million smartphones conducted voice searches, where 40% of them did it daily. Likewise, ComScore expects that by 2020, half of the searches worldwide will be done by voice commands, taking into account that, not all smartphones have this possibility.
This tells us about an important boom that forces anyone who wants to have a presence in Google results, to pay attention to SEO positioning by voice. Likewise, the peculiarities of this technology deserve to be known in order to use it to generate the best position in the results.
In this sense, some of the reasons we can mention to optimize SEO for voice searches are:
Make your snippets more visible
Through snippets, search engines are able to obtain information related to the topic that addresses certain content. In this sense, knowing how it works could help you to know which are the most important queries and of course, to generate snippets with a much greater effectiveness.
When we do voice searches through Google Assistant, for example, the app answers our question and additionally sends us the source link. If you promote your brand through a deep and well applied knowledge of snippets, the chances of traffic and hierarchy will increase within the results produced by search engines.
Take advantage of the use of mobile devices
As we have already mentioned, voice search technology has certain peculiarities that generate differences with conventional searches through the web. In this sense, some keywords that work in the traditional way are not so suitable from mobile devices, so it is necessary to know in depth the way users use their smartphones to convert that behavior, in the much desired traffic .
The micro-moments are another determining element for the use of mobile devices. These have been defined as those small times in which a user relies on his smartphone to obtain some information. It can happen while you are on the street and looking to find a restaurant or a moment of rest while visiting some online stores. In this way, we talk about direct contact windows with the public through which it is possible to offer information and content that immediately meets the needs of the consumer.
The importance of micro-moments is that the searches that are executed while they occur are performed by voice commands. This summarizes the reasons why optimizing SEO for voice searches is crucial for any business activity at the moment.
Some tricks to optimize SEO for voice searches
While much emphasis has been placed on the importance of mobile devices for voice searches, this technology is not limited to them. Google Voice Search is a feature whose function is to carry out voice searches on the web, activating through the command ok google, in this way we can activate voice searches in Google Chrome and other browsers, to make queries without the need to type anything.
In this sense, voice searches have been covering a good market share, so using certain tricks to optimize SEO for voice searches is ideal.
Focus on snippets
Voice searches are mainly characterized by answering questions and as we have mentioned, it is through snippets that Google's algorithms are able to recognize the topic being addressed and the answer to the question posed. In this sense, paying attention to snippets can help you position your site very well in the results.
To generate a good snippet keep in mind:
- Give answers to specific questions.
- Generate precise and concise answers.
- Create the most attractive headline possible.
Pay attention to Local SEO
Local SEO refers to the techniques applied in order to position a business on the web, depending on its geographical location. Taking into account that 39% of users of voice searches do so searching for commercial information about products and services, it is ideal to update all the information related to Local SEO, with the aim of appearing in the first results when someone makes a Search about the service you offer.
Google My Business is a tool that will allow us to address it, updating all your information and allowing, when a voice search occurs, all the answers are at hand.
Does your page take a long time to load?
This is a very important factor to consider to optimize SEO for voice searches. The loading times of websites, it is a matter that Google has taken very seriously when working on positioning. In this sense, you must ensure that your website does not exceed 5 seconds of loading, considering that this amount of time increases the chances of rebound by 90%.
This point deserves special attention for the use of micro-moments, considering that the user is generally in motion, it is extremely necessary that the portal has an optimal loading speed.
Apply the inverted pyramid
For your content to be considered by Google, you must show that you really offer answers and to achieve this, a good method is represented by the inverted pyramid. It is a technique represented by an upside down pyramid, where we will first address all the important information and concrete answers we want to give. In the second section, we attack the important and complementary details that support the answers and, lastly, we develop the rest of the information with examples and some other cases related to the subject.
In this way, Google can easily read all the value that your content provides and position it within the first results.
As you can see using seo voice positioning techniques is essential today and it is something that you should start working on your website if you want to be among the results of voice searches in 2019.