A new Nielsen Music Report for the US UU. and Canada shows that streaming adoption has strongly boosted the music industry. The first half of 2019 broke previous 6-month records with more than 507,000 million music and video streams, where the singles and albums of Ariana Grande, Billie Eilish, Halsey, Khalid, BTS and Bad Bunny were the leaders of this movement. Cinema, global pop, Latin music, video games and rap mumble are interesting trends to analyze.
On the other hand, box office success is driving music sales.
To date, the most important musical moments of this year have been favored by the release of popular films. One of the biggest films was A Star is Born, after the 2019 Academy Awards. This year's Oscars boosted the song “Shallow” by Lady Gaga and Bradley Cooper, which won the award for Best Original Song and sent the duet to number 1 on the Billboard Hot 100 list. The song has reached 684,000 downloads, 316 million streams and one billion audience impressions on the radio at the end of June 2019.
Overall, the music presented in film and television continued its upward trend since 2018, when the soundtracks represented two of the 10 best sellers of the year (The Greatest Showman and Black Panther: The Album).
Other key musical successes include:
"Sunflower" by Post Malone and Swae Lee, which reached number 1 on the Billboard Hot 100, supported by the box office success of their accompanying film, "Spider-Man: Into the Spider-Verse." The song had a 17% increase in streams to 47.6 million in the US. UU. and also experienced a 17% increase in radio audience, with 60.8 million audience impressions the week ending January 10.
The Queen’s Bohemian Rhapsody soundtrack sold more than 250,000 copies during the first half of 2019 and the film won the Best Film Award: Drama at the Golden Globes 2019 and Best Actor at the Academy Awards. Queen is the rock artist whose music is the most consumed of the year, the soundtrack is the best-selling rock title of the period, and the main song has 170,000 song downloads and more than 170 million streams this year. Queen has also sold more albums than any other artist this year, with more than 731,000 album sales, and has also sold most of the digital songs with more than 1.3 million downloads.
After the premiere on May 31 of Elton John's biographical film, “Rocketman,” his catalog experienced an 84% increase in consumption during the week ending June 6, including a 138% increase in sales of albums, a 142% increase in digital song downloads and a 48% increase in audio streams.
Pop Music Still Reigning Globally
There is a wide range of global pop genres that had a great impact on the United States, such as K-Pop and Latin music. The global domination of K-Pop, which reached record peaks in 2018, continued to reach new audiences.
230,000 equivalent album units were obtained from BTS ‘Map of the Soul: Persona, one of the best achievements for the K-Pop group, during the week ending April 12.
BTS and Halsey's "Boy With Luv" reached 125 million streams so far this year, including increases in popularity after their performance at the Billboard Music Awards on May 1.
18.6 million streams were achieved for BLACKPINK's “Kill This Love,” which broke the band's record for the highest single of a group of K-Pop girls on the Billboard Hot 100. All this happened during the first week.
The Latin genre experienced continued growth in the first half of 2019 with a flurry of pop hits by female artists on Billboard's Hot Latin Songs list. This included several collaboration singles with pop stars in the English language.
- 216 million streams to date of Daddy Yankee's song “With Calm”, including bilingual remix with Katy Perry.
- More than 26 million streams for "Like" by Natti Natasha.
- 14 million streams to date for "Medellin" by Madonna with Maluma.
Videogames Explore New Music
At the beginning of the year, Marshmello performed the first in-game concert never seen before, during the popular live game Fortnite. The concert generated significant gains for the artist's career: 13,000 units obtained from Marshmello: Fortnite Extended Set in its debut week, a sales increase of 316% for Marshmello's Joytime II album and 40 weeks remaining at the top of Billboard's Hot Dance Songs list in collaboration with Bastille on the song "Happier."
Record Store Day continues to increase vinyl sales
Record Store Day, the annual event of the United States to celebrate the culture of independently owned record stores, earned a record high with 827,000 vinyl albums sold during the week ending April 18 in 2019.
Sales increased to 12.8% compared to sales of 733,000 vinyl albums in 2018. In addition, this was the largest week for independent retailers with 633,000 vinyl albums sold in stores of this type, representing an increase of 16 % Over the previous year.
Record Store Day continues to drive the growth of vinyl sales, which to date have increased by almost 10% compared to the first six months in 2018. Vinyl LPs now account for more than 23% of all physical album sales , 18% more than the first six months of 2018.
Nip, we don't forget you
After the murder of rapper and community activist Nipsey Hussle, there was an increase of 2,776% in the consumption of his music on March 31, the day of his death.
This consumption is equivalent to 66,000 albums of Victory Lap of 2018, his most recent album at the time of his death, which re-entered the Billboard 200 in the n. ° 2.
A total of 579,000 spectators were calculated for the live BET broadcast of the Nipsey Hussle memorial service on April 11.
176 million streams and 755,000 songs consumed to date for “Racks in the Middle”, the most consumed song by Nipsey Hussle in 2019.
Gracenote finds the DNA of a musical success
Taking advantage of Gracenote's music database, the most complete collection of music data worldwide available today, it is discovered that the most important musical trend of 2018 continued to have many successes during the first half of the year.
Mumble Rap remained the preferred musical style with a high margin over the second favorite, Contemporary Rhythmic Pop, which is partly due to popular songs by Post Malone, Lil Nas X, DaBaby and more. Other leading humor styles this year include Contemporary Pop Power Ballad, Trap, Pop Reggaeton and Urban Contemporary.
Two of this year's best artists, Ariana Grande and Billie Eilish, have found great success in opposing the Mumble Rap trend with their own diverse styles of rhythmic and changing pop music. While these women leaders are considered Pop, their musical styles are very different and present a wide range of moods.
"7 Rings" by Ariana, the third most consumed song of the year with more than 776 million streams, has a unique musical DNA with its melodic interpolation of "My Favorite Things" by The Sound of Music and "Spend It" by 2 Chainz , who appears in the official remix of the song. The song is also an atypical case in his mood and musical style. His intimate mood, punctuated with Neo-Soul styles, stood out against other R&B, hip-hop, and trap genres in the Top 5)
Billie's songs, nine of which are among the 200 most consumed songs of 2019, recorded the most unique styles of any other major pop catalog. His surprising juxtaposition of expression of "Intimate with attitude" with dark, melancholic and sometimes even gloomy moods, activated an immediate and deep connection with young fans across the country.
This contrasts with the mix of the most sensual, energetic and challenging moods that are otherwise present in the Top 200. Billie's unique Art Pop style, which often incorporates extensive electronic processing, stood out in contrast to the trap, contemporary pop and mixed styles of trap and R&B that otherwise dominated the 200 best.
- Request full report here.
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