web must have a nice interface, and easy to use, that's a
vital aspect in the online world. In
each portal there are "buttons" of call to action, or what is the same call to
the action. What exactly is this tool? And why our website
do you need it?
What is Call to Action (CTA)? Let's go parts
It is an invitation to the user to execute an action. With the help of a text-link, the objective of this click on it is pursued, generating a response in our portal. On the web pages it is common to see CTAs that say "click here".
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Why does our website need Call to Action?
Through these "buttons" we sponsor our offers or actions of the blog, hence derives its importance. It is located in the content panel. Through it we invite the client to read an article, buy a product, register, etc.
Because our portal can have a variety of CTAs to generate several actions, we must ensure that these are perfectly identified. Sometimes saturation of buttons of this nature can blind the client, Generate stress and therefore after visiting us, immediately leave without having achieved our goals. That is why it is necessary to take into account a series of recommendations.
Important aspects when creating the CTA
Know your audience
It may seem an irrelevant aspect but, for the CTA to have an impact, we must know who we are addressing in that particular post. In this way, by sponsoring an offer we will draw the attention of that reader to the topic that really interests him. If you are directing in post for experts, you can not place a CTA that directs them to download material for beginners, the same in the opposite direction.
Take care of the CTA aspect
The links or buttons must harmonize perfectly with the design of our portal. In addition, it is necessary to leave a prudential space in the surroundings, So that this does not mix with other aspects of our website. We want the user to locate it easily.
Don't saturate with CTAs
It is true that we can create several CTAs on the same page that encourages several actions, but for this we must design them differently. We run the risk of being annoying, if we place too many clicks. Thus, It is important to think if each of them are necessary.
Use the CTA to direct them to a specific page
For this aspect we need to be empathic. If the user has clicked on a particular product, the CTA must specifically direct it there, not to anything else we want to promote. Otherwise the client will lose interest and what is worse, will not enter our page. This reaction is understandable, since part of the Internet boom is that we save time in our searches, and by "cheating" we make the customer waste valuable time. In addition, he will stop trusting you and, that, you do not want …
When creating these CTAs we must take care of these and many other aspects, in order to guarantee success in our online business. We must not rule out Applying A / B Testing in order to make sure that the button or link is really useful.